People across Japan have gradually started to engage in efforts to turn the country’s strength of craftsmanship into a strength of tourism in Japan, and to provide open factories, craft tourism, and premium tourism services. Over two days, we will hold a symposium and a networking event for the purpose of building a network of people who are implementing activities in this field.
On the third day and last day of the 21st Century Takagamine Forum, we will hold a roundtable conference featuring experts from around Japan. At the end of this conference, we will present the Ishikawa/Kanazawa Proposal that will later be referred to as the first key year of kogei-focused tourism.
The world of kogei-focused tourism involves many players:
1) Planners who promote the appeals of the region and plans to attract tourists,
2) People who send tourists, kogei fans, and individuals who are highly interested in kogei from local production areas,
3) People who receive and guide visitors as tourist information staff and guides,
4) People who receive visitors as staff of shops, restaurants, cafes, etc.,
5) People who receive visitors as staff of various museums, and
6) People who receive visitors as creators.
Which role do you fit?
In this day and age, an increasing number of players are involved in this field: people trying to revitalize local regions, people trying to attract kogei fans on a global scale, people who provide settings for experiencing fascinating Japanese culture, people holding conferences, people collecting and managing information, people creating transportation options, people transporting goods, translators, interpreters, and many more.
We eagerly invite you to join this special 3-day event for building Japan’s kogei team while collaboratively creating ideas and measures for the future.
November 24 to 26
Organizers: Executive Committee for Promotion and Education “Toward the Next 100 Years of Japanese Kogei” (Ishikawa), All Japan Kogei Cooperation, Kyoto/Tokyo/Ishikawa-Kanazawa Executive Committee: Ishikawa Prefecture, Kanazawa City, The Creation of Japan General Incorporated Association
Grantors: Ishikawa Prefecture, Kanazawa City
Day 1 : November 24
Symposium on Kogei and Tourism: Outlook and Challenges
Venue: Ishikawa Prefectural Museum of Art
Day 2 : November 25
Kogei-Focused Tourism Networking Event and Lightening Talks by Exhibitors
Venue: Ishikawa Prefectural Museum of Art and nearby facilities
Day 3 : November 26
Roundtable Conference for the Next 100 Years of Kogei Featuring Kogei Experts
Venue: Ishikawa Sports Center
Day 1: November 24
Symposium on Kogei and Tourism: Outlook and Challenges
Venue: Ishikawa Prefectural Museum of Art
Regarding kogei as one of the tourism items, this is the first-ever gathering for a nationwide discussion on a proactive interplay between kogei production and tourism for creating a new path for the creation of high-quality works, strengthened by tourism so that the fascinations of kogei will serve as the strength to make local regions shine.
| Dates | November 24 |
|---|---|
| Time | 10:30 to 17:00 (Reception desk open from 9:30) |
| Address | 2-1 Dewamachi, Kanazawa |
| Access | From Kanazawa Station (No. 6 bus stop), take the Kenrokuen Shuttle and get off at “Kenritsu-bijutsukan / Seisonkaku” bus stop (approx. 15-minute ride). Approximately 2-minute walk from the bus stop. OR From Kanazawa Station (No. 3 bus stop), take any bus and get off at “Hirosaka / Nijuisseiki-bijutsukan (Ishiurajinja-mae). Approximately 5-minute walk from the bus stop. |
| Fee |
2,000 yen
|
| Max. | capacity: 200 people |
| Timetable | 10:30 to 11:45… General Meeting 1 Kogei and Tourism – Setting Our Minds for Moving Toward New Markets Panelist: Hanspeter Kappeler Panelist: Ritsu Yamada Panelist: Shogo Nagata Moderator: Hiroshi Yamada Based on mutual cooperation, which appeals of kogei should those who wish to send and receive tourists refine and communicate to the public? How should they host visitors? We will learn about Japan’s version of destination management organizations. |
| (Lunch break: No lunch will be served.) | |
| 13:00 to 13:40… General Meeting 2 Results and Analysis of Survey on Kogei and Tourism Involving Three Fields of Municipalities Presenter: Tomoko Iwasek Making the minimum level of preparation from the customer’s perspective by working together collectively |
|
| 13:50 to 15:20… Group Meeting A Workshop on Kogei and Tourism for Participants: Let’s Solve the On-Site Problems! Facilitator: Sari Hayashiguchi How should creators calculate the “costs” of the time and effort required to respond to visitors at their studio which is intrinsically a place for them to concentrate on improving their skills? How should delivery be arranged when an order is placed at a location other than shops/galleries? We invite everyone to share the on-site delights and problems experienced by tourists and those who receive tourists, and to together develop solutions for those problems. |
|
| 15:30 to 17:00… Group Meeting B Is it a good strategy for the creators and the audience to directly face each other at settings for learning or purchasing? Facilitator: Masao Mizuno In this day and age, perhaps there is a need to once again leverage the strengths of professionals who prepare people for the occasion and serve as an intermediary between both sides. From introducers, experts to agents and local volunteers, storytellers are the ones who turn kogei into an irreplaceable experience. |
Panelists, Moderator, Presenter, Facilitator
Panelist (General Meeting 1) Hanspeter KappelerBranding Consultant |
Panelist (General Meeting 1) Ritsu YamadaPresident, Gyokusendo inc. / Vice Chairman of the 5th Tsubamesanjo Kouba Festival Organizing Committee |
Panelist (General Meeting 1) Shogo NagataBranding Consultant |
Moderator (General Meeting 1) Hiroshi YamadaCreative Director, The Creation of Japan General Incorporated Association |
Presenter (General Meeting 2) Tomoko IwasekiExecutive Director & Secretary General, The Creation of Japan General Incorporated Association |
Facilitator (Group Meeting A) Sari HayashiguchiArt Producer / Representative of EPIPHANY WORKS |
Facilitator (Group Meeting B) Masao MizunoVice President, Kanazawa Creative Tourism / Professor, Hosei University |
Day 2: November 25
Kogei-Focused Tourism: Networking Event and Lightening Talks by Exhibitors
Venue: Hall and Lecture Room of Ishikawa Prefectural Museum of Art, Multi-Purpose Hall of Ishikawa Prefectural Museum of History, Japanese Room of the Ishikawa Prefectural Museum of Art Hirosaka Building
A wide range of municipalities and organizations that offer kogei-themed special tours and experiences will gather at this event. This event provides chances for “dots” to connect and new paths for kogei to be formed.
| Dates | November 25 |
|---|---|
| Time | 10:30 to 17:00 (Reception desk open from 9:30) |
| Address | [Ishikawa Prefectural Museum of Art] 2-1 Dewamachi, Kanazawa, [Ishikawa Prefectural Museum of History] 3-1 Dewamachi, Kanazawa, [Ishikawa Prefectural Museum of Art Hirosaka Building] 1-1 Dewamachi, Kanazawa |
| Access | (all three venues are located nearby): From Kanazawa Station (No. 6 bus stop), take the Kenrokuen Shuttle and get off at “Kenritsu-bijutsukan / Seisonkaku” bus stop (approx. 15-minute ride). Approximately 2-minute walk from the bus stop. OR From Kanazawa Station (No. 3 bus stop), take any bus and get off at “Hirosaka / Nijuisseiki-bijutsukan (Ishiura-jinja-mae). Approximately 5-minute walk from the bus stop. |
| Fee |
2,000 yen
|
| Max. | capacity: 200 people |
| Timetable | 10:30 to 15:00 Networking Event Featuring Premium Kogei Experiences and No-Reservation-Needed Kogei Experiences across Japan Venue: Lecture Room of Ishikawa Prefectural Museum of Art, Multi-Purpose Hall of Ishikawa Prefectural Museum of History, Japanese Room of the Ishikawa Prefectural Museum of Art Hirosaka Building Tables of 50 exhibitors will be allocated among the three venues. The exhibitors will prepare and present two polarized content types: the premium content consisting of special and rare experiences that is normally undisclosed and the regular content consisting of experiences that can be provided periodically. We will also set up an area under the theme “To be crossed by kogei enthusiasts! Building a trans-Japan line!” |
| 15:00 to 17:00 Lightening Talks by Exhibitors Venue: Hall of Ishikawa Prefectural Museum of Art The 50 exhibitors will participate in a 2-Minute Lightening Talk session. Facilitator: Tomoko Iwaseki Managing Director & Executive Officer, The Creation of Japan General Incorporated Association * Notice for participants interested in exhibiting Participants who wish to exhibit (one table) and give a lightening talk (2-minute promotional talk) will be charged an additional fee of 3,000 yen as business expenses. |
Day 3: November 26
Toward the Next 100 Years of Kogei: Roundtable International Conference on Kogei and Tourism
Venue: Ishikawa Sports Center Sub-arena
Creating the future of Japanese kogei
Roundtable conference featuring leaders of various fields and kogei experts Members of the Executive Committee of this festival, representatives of collaborating organizations, and a wide range of people involved in the kogei world will gather to exchange opinions for the purpose of pioneering the future of kogei. The theme of this conference is “Kogei and Tourism: What Are the Best Ways to Promote Kogei?”
The main discussion topic will be “how can each one of us convey the appeals, history, and values of kogei––which people often seem to have difficulty embracing––to the next generation and abroad?”
At this conference featuring a unique style, all participants will participate in solving the issues of the main discussion topic. This conference will serve as the foundation for pioneering the future of kogei. Please write your opinions on the separate sheet “Pre-Conference Survey Form” and submit the form to the secretariat.